With nearly $1 billion in career sales volume, Rich Reed is one of the most experienced and accomplished real estate professionals serving Bluffton, Hilton Head Island, and the surrounding South Carolina Lowcountry. Since making the Lowcountry his home in 2001, Rich has represented buyers and sellers throughout the region’s most sought-after private, gated, golf, and waterfront communities.
Rich brings extensive knowledge of the Hilton Head Island and Bluffton real estate markets, including the area’s luxury homes, private club communities, waterfront properties, golf communities, and second-home opportunities. His familiarity with the Lowcountry extends well beyond property values and market data. With deep roots in the community, he understands the distinct lifestyles, amenities, membership structures, and real estate considerations that make each neighborhood unique.
Originally from Tennessee, Rich spent his childhood summers vacationing with his family on Hilton Head Island. Those early experiences created a lifelong connection to the area and ultimately inspired him to make the island his permanent home. He graduated from the University of Tennessee in 1993 and later earned a graduate degree from Vanderbilt University.
Rich began his career in commercial and residential real estate in 1997 before relocating to South Carolina in 2001. After four years with another Hilton Head Island real estate firm, he joined Charter One Realty in 2005. In 2014, he became one of the company’s owners, helping lead the Lowcountry’s top independent real estate brokerage.
Known for his strategic approach, high-level negotiation skills, and calm guidance, Rich takes the time to understand each client’s goals before developing a plan tailored to their needs. His experience allows him to help sellers position their homes effectively, navigate complex negotiations, and achieve strong results. Buyers rely on his local insight to compare communities, evaluate properties, understand club memberships, and make confident real estate decisions.
Whether a client is searching for a home in Bluffton, buying a property on Hilton Head Island, selling a luxury residence, or exploring one of the Lowcountry’s private communities, Rich provides knowledgeable, straightforward representation backed by decades of experience and nearly $1 billion in sales.
Rich and his wife, Jamee, live in Bluffton and are proud to have raised their daughter, Abby, in the community they call home.